About

Marketing first, then the code.

I spent four years in marketing and analytics before I wrote anything for production — social and paid at Athletic Republic, then digital strategy for Banners.com, Decals.com, and Stickers.com at Lakes Area Graphix & Signworx. That’s the unusual part of my background and it’s also the useful part: I learned which numbers a business actually acts on long before I learned how to build the thing that moves them.

Building started because the tools I wanted didn’t exist. I needed to audit six hundred product pages and no product would do it the way I’d do it by hand, so I built one with Claude Code and MCP connections into Semrush and Search Console. It’s still the work I’m proudest of — not because the code is clever, but because it replaced a week of somebody’s life with twenty minutes.